Privacy Policy

Last updated: 17 October 2026

1. Introduction

Wise Monkey Wear® respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, place an order, contact us, or sign up to receive marketing communications. We process personal data in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018.

2. Who We Are

Romain Mas trading as Wise Monkey Wear® is the controller of your personal data for the purposes described in this policy.

Email: info@wisemonkeywear.com
Correspondence address: 61 Bridge Street, Kington HR5 3DJ, United Kingdom

This is a correspondence address only. It is not a returns address.

3. Personal Data We Collect

We may collect and process the following categories of personal data:

  • Identity data, such as your name.
  • Contact data, such as your email address, billing address, delivery address, and phone number.
  • Order data, such as products ordered, order value, delivery details, and customer service communications.
  • Technical data, such as IP address, browser type, device information, and website usage data.
  • Marketing data, such as your subscription preferences and whether you open or click marketing emails.

We do not collect or store your full payment card details. Payments are processed securely by Stripe or, if you choose it, by PayPal.

4. How We Collect Your Data

We collect personal data directly from you when you:

  • Place an order.
  • Create an account, if account registration is enabled.
  • Contact us by email or through the website.
  • Subscribe to our newsletter.
  • Interact with our website, including through cookies and analytics tools where applicable.

5. How We Use Your Data

We use your personal data to:

  • Process, fulfil, and deliver your orders.
  • Provide order updates and customer support.
  • Manage payments, fraud prevention, and store administration.
  • Send marketing emails where you have opted in.
  • Improve website performance, user experience, and business operations.
  • Comply with legal, tax, accounting, and regulatory obligations.

We do not sell your personal data.

6. Lawful Bases

Under UK GDPR, we rely on the following lawful bases depending on the purpose of processing:

  • Contract: where processing is necessary to process and fulfil your order.
  • Legal obligation: where we must keep records for tax, accounting, or regulatory reasons.
  • Legitimate interests: where necessary to operate, secure, and improve our business, provided your rights do not override those interests.
  • Consent: where required, such as for email marketing subscriptions and Google Analytics cookies.

7. Sharing Your Data

We share personal data only where necessary with trusted third-party service providers, including:

  • WordPress and WooCommerce for store and website management.
  • Stripe for payment processing and fraud prevention.
  • PayPal for payment processing, if you choose to pay with PayPal.
  • Google reCAPTCHA, to protect our checkout from automated abuse.
  • Google Analytics, only if you accept statistics cookies, to count visits and see which pages are read. Google receives information about your visit, such as the pages you view and the type of device and browser you use.
  • Brevo for email marketing and subscriber management.
  • Print and fulfilment partners for producing and dispatching your order.
  • Royal Mail, for delivery, and Evri, for returns.

Each provider receives only the information necessary to perform its services.

8. International Transfers

Some of our service providers may process personal data outside the United Kingdom. Where this happens, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with UK data protection law, such as adequacy regulations, contractual safeguards, or other lawful transfer mechanisms where required.

9. Data Security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration. This includes secure website connections and access controls. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting, and reporting obligations.

  • Order and transaction records are typically retained for up to six years.
  • Marketing subscription data is retained until you unsubscribe or ask us to remove it.
  • Customer service communications may be retained for as long as reasonably necessary to manage enquiries and protect legal interests.

11. Marketing

If you subscribe to our newsletter, we may send you emails about new products, brand updates, or promotions. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us. We use Brevo to manage email marketing and subscriber data.

12. Cookies

Our website uses the cookies it needs to run your basket, the checkout and payment. With your permission, it also uses Google Analytics cookies to count visits. We do not use advertising or marketing cookies.

Google Analytics cookies are only set if you accept them. You can change your choice at any time with the Cookie Settings link at the foot of every page. Our Cookie Policy lists every cookie we use.

13. Your Rights

Under UK GDPR, you may have the right to:

  • Request access to your personal data.
  • Request correction of inaccurate or incomplete data.
  • Request erasure of your data in certain circumstances.
  • Object to or restrict certain processing.
  • Withdraw consent where processing is based on consent.
  • Request data portability in certain cases.
  • Lodge a complaint with the Information Commissioner’s Office.

To exercise any of these rights, contact us at info@wisemonkeywear.com. We may ask for proof of identity before responding to your request.

14. Children’s Privacy

Our website is not intended for children, and we do not knowingly collect personal data from children without appropriate legal basis or authorisation. If you believe a child has provided personal data to us, please contact us so we can review and, where appropriate, delete the information.

15. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page with the updated effective date.

16. Contact

If you have any questions about this Privacy Policy or how we process your personal data, please contact:

info@wisemonkeywear.com
Romain Mas t/a Wise Monkey Wear®
61 Bridge Street, Kington HR5 3DJ
United Kingdom

This is a correspondence address only and not a returns address.